E1: How a Procter and Gamble marketer became a TV super star in China.

If you live in the Western world you probably have never heard of James Alofs. If you live in China, however, you know him as a famous actor and TV personality. James has starred in 14 Chinese TV series, 7 movies and hosted a TV show with a recurring audience of tens of million of viewers. He started his career at Procter and Gamble in Canada, but then met an intern in the elevator who changed his life...

Two years later he sat on a plane to China without the slightest clue that his crazy decision would lead to phenomenal success. How did he do it?

In the interview James also shares how he turned from vegan to hunting his own meat, how he found meaning in life and his foray into building an eco-friendly coffee company.

Also, stay tuned for the bonus episode on how James is dealing with the Coronavirus crisis.